Commercial photographers are experts in capturing images of you, your business, your products and services, all in the right way to show off your vision and your sales message in the right way.

Have you ever worried about how to take professional-looking images that make an impact?

Professional commercial photographers can capture the perfect image of you, your business, products and services. You will be amazed at the difference quality photos can make to your sales message. Discover why it’s worth investing in a commercial photographer today.

Introduction to Commercial Photography

Commercial photography is the use of professional images to market a company or product. It includes still images, such as headshots, landscapes, product shots and more. These photos are meant to showcase the business’s unique offerings in an attractive and engaging manner. A skilled commercial photographer will be able to capture images that reveal the professionalism and quality of the brand.

Commercial photography is often utilized for advertising purposes, but it can also be used for other reasons such as website design or blog content. Businesses utilize commercial photographers for a variety of services including promotional videos, ads, press releases, presentations and more. Commercial photography generally involves working with natural light to achieve optimal results in location-based shoots or studio- lit scenes – both environments typically require technical expertise and creative vision to take advantage of ideal lighting conditions as well as any compositions that may be required by the clientele’s individual needs.

Commercial photographers should be knowledgeable about all types of cameras including DSLR’s, medium format bodies and sometimes even specialist equipment such as studio lights or light modifiers depending on the project requirements. They must also understand how different lenses work in order to capture quality images with accurate perspective and composition. Additionally, photographers must understand techniques such as location scouting, set building/styling and post-processing techniques which may all contribute towards creating a successful commercial-photography shoot!

Benefits of Hiring a Professional Photographer

When it comes to business, having professional photographs makes a strong first impression that is essential when reaching out to customers. By hiring a professional photographer, entrepreneurs and business owners can easily use their images to engage potential customers, create excitement around their products/services, and give a face/name to their company.

The main benefits of hiring a professional photographer include:

• Quality photographs: Professional photographers possess the expertise and superior camera equipment necessary to capture high-quality images which stand out from the competition.

• Brand consistency: Consistent imagery is essential – especially when building a recognizable brand identity; professional photographers understand this and strive to ensure that continuity of message by creating brand-consistent images for all campaigns.

• Content Churn-out: Unlike amateurs, professionals can efficiently generate content for various channels – such as websites, blogs, social media accounts and even print media without sacrificing the quality of the images or wasting your money or time.

• High professionalism: Professional photographers handle the entire process from pre-production planning through the photoshoot itself in an organized fashion with respect for each other’s timeline and deliverables. It is much simpler to trust one person with your project rather than piecing together individual elements yourself; like finding actors for photoshoots or dealing with MUAs (Makeup Artists)for fashion shoots etc., etc., all of which take time away from you focusing on growing your business.

Creative photography always tells a story.
Creative photography always tells a story.

Types of Commercial Photography

Commercial photographers specialize in capturing images in a way that appeals to clients and will help them promote their business. When seeking out a commercial photographer, it is important to have an idea of the type of photography you would like done.

Product Photography: Capturing images that showcase products in a way that highlights features and qualities. This can be done using photography equipment and studio lighting to ensure the best quality shot is obtained.

Food Photography: Food can be complex and requires keen attention to the detail of light, composition and styling in order to capture those details accurately. Food photographers are well versed in making a dish look delicious, eye catching, and appealing for menus or culinary books.

Architectural Photography: Professionals who specialize in architectural photography know how to properly style photographing buildings, interiors or exteriors depending on client specifications. They understand angles, light manipulation and post-processing techniques in order to show off properties at their absolute best.

Events & Corporate Photography: Corporate events often require images that serve as documentation or promotional material highlighting the event’s theme or services rendered while events such as weddings require quality imagery with an artistic flair. Event photographers need additional skills beyond those required for taking photos; they must possess good people skills allowing them to interact with guests naturally while documenting the event with beautiful imagery that captures moments perfectly.*

Capturing Images for Your Business

Commercial photographers have the skills and knowledge to produce images that create the perfect look for your business. They are able to capture the essence of your products and services, as well as showcase you and your employees at their very best.

The experienced photographer will know how use their creativity and skill to perfectly portray any message or story you want show ensure the final output reflects a professional impression of your company or brand. Commercial photographers are experts in finding the right locations, styling products accurately and effectively lighting every image they take.

Additionally, a good commercial photographer will also be experienced in digital post production processes such as colour correction, retouching and compositing which is essential for giving you high-quality results. With their guidance, you can be assured that all imagery produced will serve your company’s needs for web, editorial or other marketing materials in whatever format required.

Showcasing Your Vision and Sales Message

Commercial photography is an important tool for any business looking to create a lasting impression in the minds of potential customers. The way your products and services are portrayed through professional images can make all the difference in creating a positive experience for the customer and ultimately help increase sales. Photography that strategically combines the branding and overall creative elements of you or your business will emphasize and bring out features that will make a lasting impact on how viewers relate to your product or service.

Through commercial photography, you can showcase who you are as a company, what values future customers can expect, highlight new products or feature staff members and highlight any other creative aspects of your business. Additionally, high-quality photographs help to effortlessly promote both existing and upcoming products and services with prominence on your website, social media accounts, emails or at tradeshows. Your efforts to boost sales should incorporate strong visuals with marketing messages so that together they can tell your story across various platforms in the most effective way possible.

At its core, commercial photography’s main goal is to communicate an idea while emphasizing brand characteristics, increasing brand recognition and product marketing reach while also increasing perception of value by potential customers. Whether needing interior shots of an office space or photos having to do with corporate events or trade shows; choosing a commercial photographer that understands all aspects of lighting, composition and most importantly the overall message you wish to capture can improve how potential customers react now – as well as in the future — when viewing them.

Tips for Working with a Professional Photographer

Working with a professional photographer can be an intimidating task. However, by following some simple do’s and don’ts before the session begins, you can helps ensure that the collaboration goes smoothly and yields beautiful images.

Pre-Session Do’s

-Brainstorm together! Work out any specifics with your commercial photographer before they arrive to shoot. This includes things such as target audience, visuals, props, lighting techniques and more.

-Have a plan. Provide a vision for the project that you have discussed with the photographer in advance. Knowing what you want your image to accomplish should help motivate all of those involved in creating it.

-Prepare your setup ahead of time to maximize shooting time on set. Make sure all clothing is ready to go and that any needed props or sets are prepped beforehand so that the shoot isn’t delayed because those items aren’t ready when needed.

Emotion helps build brand awareness.
Emotion helps build brand awareness.

-Provide feedback while shooting to help the photographer create the BEST imagery for your project. This will save a ton of time when it comes time for post processing afterwords!

Pre-Session Don’ts:

-Don’t just show up and expect them to figure you out as soon as they arrive! A little pre-visualization work on your part will help make sure commercial photographers have a well contextualized understanding of what they will be asked to produce — afterall this is YOUR project being created!

-Don’t forget any necessary licenses or permissions from copyright holders in case there are any reproductions of images or subject matters within those frames!

-Don’t use an inexperienced photographers if you want what you need done quickly and efficiently, leave this job for a professional who has been doing it for years or decades!

Examples of Professional Commercial Photography

Professional commercial photographers produce the highest quality images, usually with the help of post-production editing and print services. Professional photography can serve multiple purposes such as advertising a product or service, presenting a professional image or capturing events and occasions in corporate settings.

Commercial photography may include the following types of photography:

Product Photography – A profession photographer will provide high-quality images that display products in their best light. This can highlight features, colors and angles to draw attention to a product in brochures, websites or catalogs.

Portrait Photography – Professional portraits are needed for business promotion or employee tracking. They help to build credibility among customers and enhance company profiles. These photos may be used for headshots for press releases, company newsletters, annual reports and more.

Food Photography – Quality food photography professionally taken will capture the authenticity and freshness of food before it is served to customers at a restaurant or catering event. Photographs may be taken in studio conditions or on location with restaurants and other venues providing an ideal backdrop for presentation purposes.

Event Photography – Events such as conferences, conventions and exhibitions require skillful commercial photographers to document everything from signs & decorations to guests at an event venue. Post-production edit services are often included with commercial event packages so companies can instantly use the images on platforms like their websites, newsletters & press releases.


At the conclusion of this article on commercial photography and the services professionals provide, it is important to note that it is more than just capturing photos. Professional photographers also ensure perfect lighting, composition, and overall performance of the photo shot. They understand how to capture multiple elements and create an overall look that conveys a professional message to the consumers who will ultimately view the images.

The end result should be high-quality photographs that allow you to showcase your vision in a unified way that grabs attention and speaks directly to those in your target market.

Mike Haller
4501 Mattis Road St Louis, MO 63128

The PRO in Product Photography | Studio and Location

St. Louis location and studio photographers

We offer the highest quality, unique product photography that combines artistic lighting, vibrant colors, and inspiring shapes to work with all your digital media, e-commerce and online stores.

Our Studio has all the professional expertise and tools needed to produce excellent images that drive customer engagement and improve conversions. We are detail-oriented to ensure that every photo tells a story about your product and that our quality of work accurately and attractively represents your products.

We have an impressive portfolio in commercial product photography. We have worked with both small and global brands.

Professional product photography is essential when your customers cannot see your products immediately. A combination of photographic expertise and professional-grade, all digital photographic equipment will make all the difference in the image you portray. We’re here to help you get the professional product shots you need at a reasonable rate!

Our photographers also have other specialties such as…

St Louis Event Photographers. When your event happens…it happens only once, be sure the importance gets captured on the spot each and every time.

St Louis Advertising and Commercial Photographers. When you have an idea to show your brand…let us create the image that will make you shine over the competition. Come to our photo studio or we will bring the studio to you!

St Louis Industrial Photographers. Dusty, Dirty…bring it on! Our world started with the manufacturing industry. Let us bring some color into your world.

St Louis Corporate Photographers. Get in and get out Quick! Short on time, but you need good images in a hurry. Our team will show you in your best light.

Mike Haller, St Louis Photographer

Your Branding Photography Studio.

Our studio is functional to handle almost any shooting situation.
Whether it’s an artistic shot of your product for an ad or your website’s home page, a product line shoot for a catalog, an architectural or facility shot or a model shoot for clothing or product demonstration, we have the expertise to deliver stunning photography that makes your marketing efforts shine.

We help you create branding awareness
The first part and number one goal of marketing is awareness! We are a commercial photographer that’s what we do, help sell your product, service, story, brand, idea or concept. Our photography and video is used in corporate brochures, marketing, advertising and websites. There is a wide range of commercial photography types, such as food, product, people, architecture and event. We Create Brand Awareness through imagery.

We Bring Your Story to Life:
Every brand has a unique story to tell. Tell your story with passion and it can unlock the power to inspire, motivate and excite – and when customers get excited about a brand, they buy.

Mike Haller

Commercial advertising and public relations photographers.

The St Louis business community is very competitive so branding differentiation is important to corporate identity. We collaborate with businesses and designers to create signature business content to meet your branding goals. For instance, a medical device company or design firm may want a more stylized look than a traditional corporate headshot and a law firm or financial institution might want more conservative portraits.

If you are looking for corporate portraiture, we create clean, well-lit studio and environmental portraits for your company’s media and web sites; in office, studio and outdoor settings. Corporate head shots should distinguish the corporate leadership, so their portraits don’t look like your competitor’s portraits. There is a range of options that we can draw from to distinguish your leadership. We can also shoot groups at your location.

We also off a range of digital retouching and post production solutions, including swapping out backgrounds for people at scale, retouching ad compositing work. Light retouching is included on all individual portraiture.

Corporate photography rates are on a project-by-project basis, but we are competitive with St Louis photographers of equal merit. If you would like to see more examples of corporate lifestyle or portrait photography, we will put up a web gallery with more images for consideration.

An excellent companion to product photography, lifestyle or ‘action’ shots enhance your listings by showing your products in use. We also off a range of digital retouching and post production solutions, including swapping out backgrounds for people at scale, retouching ad compositing work. Light retouching is included on all individual portraiture.

Lifestyle images for Amazon listings, ad campaigns, or eCommerce websites highlight your goods in an eye-catching, creative manner and builds brand awareness.

Seeing a demonstration of how your product fits or functions raises consumer confidence and can increase your website or Amazon sales conversions. From clothing product photography on a model, to location shoots and custom sets, We create alongside your team to enhance lifestyle images to boost your listings.

Mike Haller

St Louis Photo Studio

Commercial photography can be defined as a corporate photographer photographing business products, services, production processes, work organization and employees. We often shoot the plant layout, equipment and culture images of a business enterprise.


The creative photographic images we produce are used for both internal and external marketing communications.


Our photographers shoot a variety of subject matter, ranging from products and services to food and professional and creative business portraits.  Our clients include many types of businesses from large advertising agencies and corporations, to specific media and editorial publications. We often shoot professionals, business owners and management teams in our studio or at the client’s location as well.


Industrial photography does overlap into other areas of photography categories such as advertising photography, architectural photography, corporate photography and product photography. Fortunately, all you need to do is call upon us, we can and have shot practically everything!


We truly enjoy being involved in the creative process with a client from start to finish, that way we can better understand your specific needs.


Mike Haller

4501 Mattis Road 63128

St Louis Photographer

St Louis, Missouri, USA | Photography services

St Louis Photography Studio | advertising | products and people

Production Design: The set of your dreams begins empty – production design is crucial. If the images will be shot in a studio, the set may have to be built and all the props added. If the images will be captured on location, props still may need to be brought in, or at the very least, the location will have to be tidied up a bit. All images shot on this video were taken over the course of a day with stills and video.

Rob Haller


10812 Arnett Drive St. Louis, MO 63123

St. Louis Product Photographers

We use the latest photography and lighting equipment available and are experts at digital photography. We can shoot your project in our photography studio, at your location of choice, or we can scout out a location for you.

All of the product images were shot entirely in our studio. Our photo and video studio is ready to handle your needs and to help show your products, in its’ best light.

Rob Haller


10812 Arnett Drive St. Louis, MO 63123

st louis photographers | product advertising | lifestyle

We have been capturing photographic moments for advertising and public relations since 1982. Our St. Louis MO based photographers are well versed in location and studio production photography and studio services. Since the beginning, we have been providing our clients with the perfect combination of creative artistry and technology. Our intensely talented team of professionals are experts at featuring our clients’ products, services, places and people. We provide stunning photography in Saint Louis, Missouri.

Rob Haller


10812 Arnett Drive St. Louis, MO 63123