As an advertising photographer, you’re still selling a product or service, but you’re using your pictures to tell a story that gives that product or service greater appeal.

Advertising photography is a branch of commercial photography that focuses on creating images for advertising and marketing purposes. An advertising photographer is hired to capture a specific image for use as an advertisement. This type of photography is used to market products, services or ideas directly to potential customers. Advertising photographers are not limited to shooting print ads or commercials; their images may appear anywhere from billboards to websites. Working as an advertising photographer allows you to combine your passion for photography with your love of marketing and sales. While the competition for this type of work can be stiff in larger cities, many smaller cities need these types of services on a more limited scale. Advertising photography is a profitable side business for many professional photographers, but it involves a lot more than just snapping pictures and sending them off with the invoice. Read on to learn more about what it takes to become an advertising photographer and how you can get started in this rewarding career path.

What does an advertising photographer do?

Advertising photographers are hired to create an image that will entice the viewer to purchase the product or service being advertised. Their goal is to make the product look appealing while also appealing to your emotions. To do this, they often use lighting techniques and props that can be changed depending on the product being advertised. A good advertising photographer will be able to take a few minutes to assess the product and come up with several different ways to photograph it. When photographing a product that is being held by a model, the photographer must be careful to show the product in the best possible light. They may use a variety of special lighting techniques to make the product appear as if it’s being used in real life.

Skills required to be an advertising photographer

The skills required to become an advertising photographer vary depending on the type of photography you choose to specialize in, but most advertising photographers will need to have extensive knowledge of marketing and advertising concepts. This includes an understanding of sales strategies, target audience, competition and pricing. Photographers who specialize in product or commercial advertising should also have a strong background in visual merchandising and product design. Visual merchandising is the art of arranging and displaying products in a way that draws attention and creates desire. Product designers are responsible for creating mock-ups of products and packaging, including design concepts and materials. A creative and artistic eye can help, but it is not necessary. Photographers who specialize in advertising within the service industry may not need as much creative design experience. However, they should still have excellent communication skills and a detailed understanding of marketing strategies.

Advertising photographers on location for medical services
Advertising photographers on location for medical services

How to become an advertising photographer

There are a few steps you can take to become an advertising photographer. The first step is to decide which type of photography you would like to focus on. Product/commercial photography is focused on the visual merchandising of items like clothing, toys, and food products. It deals with the overall look of the product and how it is displayed. Product/commercial photographers are responsible for creating attractive, consistent images of products for advertisements. Concept/commercial photography is focused on the visual representation of the concept or message of the advertisement. It is used to create an image that conveys the product’s purpose or use, as well as its benefits. Concept/commercial photographers are responsible for creating visually interesting images of advertisements and marketing materials. Visual Journalism photography is focused on the social betterment of a community through advertising. Visual Journalism photographers create images that convey an important message and educate the public about social issues. They are responsible for finding a social need and creating an advertisement that appeals to the public to generate funds for the cause. Conceptual photography is focused on the visual representation of an idea through a single image. It can be used in advertisements but is often used to create iconic images that stand the test of time. Conceptual photographers are responsible for creating a single image that conveys an idea and has a lasting impact.

Setting up a food photography shoot with stylist and photographer
Setting up a food photography shoot with stylist and photographer

As advertising photographers, we’re still selling a product or service, but we’re using your pictures to tell a story that gives that product or service greater appeal. We’re often hired to capture a specific image for use as an advertisement for ad agencies and clients directly. We help create visuals for your products, services, and ideas that directly impact your potential customers; and that work appears almost everywhere from billboards to websites.

Mike Haller
314-913-5626
stlouisphotostudio@gmail.com

Here’s why every business should invest in high quality professional photography.

Here are just five of the many reasons that every business should invest in high quality professional photography.

 

A Picture is Worth A Thousand Words.

Your Media Represents Your Brand.

Customers Want to Get To Know YOU.

Images Can Help You Get Found On the Web.

Professional Photos are Versatile Assets.

 

Stock photos, illustrations, and graphics are extremely useful and have a necessary place in the content marketing world. However, many of the companies that are doing well have recognized the importance of working with a skilled corporate photographer. These photographers are extremely skilled in assisting with the establishment, growth, and consistency of the organizations’ brands.

As a corporate photographer we work with companies to help with the creation and promotion of their brand, products, and services. Much of our work involves taking portraits and headshots, but we also work on many social and charitable events.

We provide high quality images. These photos can then be used on websites, social media, brochures, business cards, newsletters, and more. We are very experienced and have the proper equipment. We also have a clear understanding of the needs of many types of businesses that we are working with.

Invest in Professional Photography For Your Website and your Printed materials.

When it comes to successfully marketing and promoting your business, professional photos are a MUST no matter what industry you work in.

Mike Haller
314-913-5626
stlouisphotostudio@gmail.com

Professional Photography For Businesses

Industrial photography can be defined as a corporate photographer photographing business products, services, production processes, work organization, employees, or the plant layout, equipment or culture of an enterprise.

The images we produce are used for both internal and external marketing communications.

Industrial photography does overlap into other areas of photography categories such as advertising photography, architectural photography, corporate photography and product photography.  Fortunately, all you need to do is call upon us, we can and have shot practically everything!

 

314-892-1233

Mike Haller

4501 Mattis Road 63128

St Louis Photographer

St Louis, Missouri, USA  | Photography services

mikeh@hallerconcepts.com

st louis photographers |food advertising

Food Photography and Food Styling – People eat with their eyes and their mouths.

Restaurants and food vendors need perfect looking images of their products. Even the slightest color cast or exposure issue can make fresh food look old and delicious food look terrible.

We can shoot in our studio or we can bring our equipment directly to your location, whatever it takes to make your products look their very best.

314-892-1233
Mike Haller, mikeh@hallerconcepts.com
Rob Haller, robh@hallerconcepts.com

st louis photography studio | commercial advertising photographer

 

Some shoot are easier in the studio.  Of course we shoot quite a bit on location, but there is so much more control on lighting and creativity when one has more time and can shoot in the studio.  We even made up these faux Missouri license plates for the grille frame.

st louis product advertising photography

st louis product advertising photography

314-892-1233

Rob Haller

St Louis Photo Studio

robh@hallerconcepts.com

st louis photo studio | commercial photographers | healthcare | marketing promotions

Our unique style of creative photography allows companies and organizations to effectively communicate their stories to their customers and stakeholders.

We create and shoot within all disciplines of commercial photography.  We shoot annual reports, magazine covers, brochures, products, executive portraits and corporate events.

st louis commercial photographers

st louis commercial photographers

314-892-1233

Rob Haller

St Louis Photo Studio

robh@hallerconcepts.com

st louis photo studio | st louis commercial photographers | product photography | automotive | brochures, web and annual reports

st louis commercial product photographer

st louis commercial product photographer

Commercial Product Photographers St Louis Missouri
We have photographed hundreds of types of products.
Some examples include:
Jewelry and Watches
Clothing and Fashion
Arts
Consumer Goods
Industrial Products
Food

314-892-1233

Rob Haller

St Louis Photo Studio

robh@hallerconcepts.com

st louis photo studio | commercial photographers | creative photographers | products | digital

st louis photographers studio

st louis photographers studio.  mobile photography studio for st louis.

St Louis Photo Studio is a full-service photography firm based in south county St Louis, Missouri.

We enjoy what we do…

We work with clients, talent, models, assistants, art directors, and hair & makeup artists.  We look forward to creating something that has been conceptualized and then brought to life.

We can shoot in our studio. Or, we can come visit you!

314-892-1233

Mike Haller

St Louis Photo Studio

mikeh@hallerconcepts.com

St louis photo studio | Commercial Photographers | Executive Portraits and Headshots | PR and Advertising

st louis photography studio

We like your photographs to be different than all the rest.

You need to stand out from the pack.

Be Bold!

St Louis Photographer, Mike Haller, 314-892-1233.
Studio Photography Headshot

St Louis Photography Studio Set Design | Commercial Photographers | PR Events | marketing communications

Here is a photograph of a scene from American Slave History for ANN television shot in our St. Louis Studio.

St. Louis Studio Photography | Commercial Photographers | Manufacturing Products | Advertising | Technology

Wow, what an original!  Terry Larson the customer (Apex Metal) had a wonderful idea to create the logo and cover artwork from the abrasive media used by metal finishing to polish and treat various metals.  Setup at the photography studio was about a day.  Digital images were reviewed and after some minor tweaks the design was finalized and photographed.  The result, a very creative, effective and memorable presentation.  Thanks Terry!

St Louis Commercial Photographers | Studio Food Photography | Live Events | Advertising and PR | Newspaper and Brochures

St. Louis Food Photography. Food images shot in the studio and on location.

St Louis Commercial Photographers | Food Photography | Brochures and Magazines | Studio

Food photography can be shot at your restaurant location and we can utilize the services of your cooking team.  Our food stylist and photographer have worked with a number of fine chefs over the years to create spectacular mouth watering images for print, television and the web.

St Louis Commercial Studio Photographers | Healthcare and Medical | Portraits | Brochures, Websites and Annual Reports

A local st. louis Medical video for patient waiting rooms and dvd duplication. Dave Topping videographer (left) sets up the video taping on the set of a patient waiting area, while Mike Haller, photographer gets the shot of a patient coming back from a surgical treatment.

St Louis food photographers | Commercial Studio | Brochures and Annual Reports

Food photography for a local food service company featuring their

wonderful steaks.  Location photography and video St. Louis.

Rob Haller

robh@hallerconcepts.com

314.892.1233

10812 Arnett Drive St. Louis, MO 63123

St Louis Food Photographers and Food Stylists | Products | Advertising | Brochures and Web

"St Louis Food Stylist" "St Louis Restaurant video" "st louis food photography" "st louis video" "st louis video studio" "st louis food video production"

St Louis Food Photographers, Food Videographers and Food Stylists.

We can also create a studio on location.  Food Photography shot at the restaurant location studio.  Many times the best food photos are done on location with the chefs.  Yummy, delicious shrimp with an ice cold frosty selection of beer.  Studio photos shot on location at a St. Louis Mexican Restaurant – Tequila.  Mike Haller Photographer, Rob Haller, St Louis Food Video taping, Dave Topping Photography Director and Marissa Blume, food stylist.

St Louis Food Photographers just love an ice cold frosty selection of beer

Rob Haller

robh@hallerconcepts.com

314.892.1233

10812 Arnett Drive St. Louis, MO 63123

St. Louis Pillow TV Commercial, Web Video and Photography.

St. Louis Pillow Commercial Photography

St. Louis Photography and Video Production shot in studio for a national sleep product manufacturer.  Photo images and video clips for the web and email presentations.

St Louis Photo Studio - Web Photograph

Featuring St. Louis model talent Denise McCormick.

Rob Haller, Haller Concepts 314-892-1233.

st louis commercial photographers | studio | automotive | advertising and PR

Midwest Honda Dealers

Missouri Video Production – Gateway Honda Dealers TV

Location Scout – Mike Haller

St Louis Locations Photography Scout and Manager

Promotion for CNBC featuring Build A Bear at the St. Louis Galleria.
Promotion for CNBC featuring a Build-A-Bear Workshop ® at the St. Louis Galleria.
Videotaping Location Scout and Manager, Mike Haller http://www.stlouislocations.com

Build-A-Bear Workshop 5

st louis studio photographers | advertising | service business brochures and catalogs

Shot in our very own studio, in wonderful St. Louis, Missouri, this still image is rather unique.  On the left is the videographer, photographer, director, and producer.  On the right you see the talent and the set dressing.  A behind the curtain look and rather interesting perspective by local photographer John Roussin.

St. Louis Photography Production Studio

ANN TV Studio Production Photograph

Studio Photography For St. Louis Missouri | PR event | group portrait | service and manufacturing photography

 

Studio Photograph of the cast and crew members of the Abolition News Network TV for a publicity photograph as the St. Louis Video Team calls it a wrap on DVD Volume Five. 

 

St. Louis Photography Studio

St. Louis Photography Studio